The Traklight Blog

Explore the world of intangible assets and IP with guest blogs, business owner interviews, and more.

What Issues Do Startups Face?

When you’re starting your business, it’s natural to want to focus on the things that you want to do and accomplish and put some of the more tedious chores to the back-burner. You are the innovator, the dreamer, and what creative wants to be bogged down with the nitty-gritty of paperwork and forms and contracts? But in ignoring these details at the outset of your business, you could be placing your company’s long term future in jeopardy. Frequently, it isn’t the obvious threat that seems to be staring us in the face that does a business in, but a seemingly inconsequential oversight that can spell doom for a company. Here are some areas to pay attention to early, before they grow into larger problems.

Read More

Stephen Colbert in Intellectual Property Dispute with Viacom

For several years, Stephen Colbert occupied a unique and arguably necessary spot in our popular culture. While his fellow Comedy Central late night host Jon Stewart mixed his comedy with earnest, solemn rebukes of perceived shortcomings and failures of our political system, Colbert's critiques came from satire as he played his over-the-top, blowhard newsman character to the hilt. His persona was immediately recognizable to anyone who has seen cable news over the past fifteen years, and the audience was in on the joke; no one truly believed that the real Stephen Colbert bore any resemblance to the "Stephen Colbert" who turned up on our televisions. 

Read More

Social Media Offers  Limited Remedies for Trademark Infringement

Registering your trademarks provides creators with a number of different benefits, chief among those being the ability to take legal action against potential infringement.  And given the amount of theft that is seen surrounding trademarked material, that's nothing to be taken lightly. But one unconsidered benefit to having your trademarks on the books with the federal government is the ability to stop your content from spreading around social media without your consent. 

Read More

Intellectual Property and the Challenges of Technology, Part 2

Even when you’ve taken the necessary precautions to try and prevent theft, there are still going to be those who try and use your work, thinking that they won’t get caught given the sheer size of the internet. Having your website’s artwork or copy copied at a computer somewhere in the world isn’t quite as simple as seeing someone on your stolen bike at the local 7-11. That’s why part of intellectual property protection is vigilance. Unfortunately, there isn’t an internet equivalent of police cars roaming to deter theft. It may seem like a chore, but taking time to dome some internet searches can help catch thieves that may have otherwise gone unnoticed.

Read More

Intellectual Property and the Challenges of Technology

Technology has given us more access to available information and an incredible ability to disseminate our own messages. The internet allows us to see stories and pictures and videos from all over the world from the comfort of our devices, and the phone in our pocket can capture our experiences with high quality pictures and videos. And while the ability to find and share content on a global level is definitely a net positive, it can present its own challenges for creators and entrepreneurs.

Read More

Olympics Add Trademark Gripes to List of Problems

Most who have been following the buildup to this summer's Olympics in Rio de Janeiro, Brazil are aware of the growing number of issues facing this year's Games. By various reports, the housing is sub-standard, the water polluted, and the venues possibly not finished being built. Add to that the number of athletes pulling out over concerns about the Zika virus, and one would suspect organizers are struggling to put a positive spin on this year's proceedings, and would welcome as much positive attention as they can get. However, the U.S. Olympic Committee would not share that sort of generosity.

Read More

Electronic Freedom Foundation Goes to Court Over Digital Millenium Copyright Act

When we purchase something, we assume that the item becomes ours, to do with it as we so choose. That is the understanding and agreement that exists between buyer and seller in most transactions that take place. If you go to your local department store and buy a toaster and decide to run over it with your car in the driveway, that's your prerogative; the store certainly doesn't care, as they've achieved their goal of moving merchandise and collecting your money. But the digital age has ushered in a new type of product that now comes with rights and safeguards that go beyond the point of sale.  

Read More

Expansion Franchise Runs Into Trademark Issues in Las Vegas

There's a lot that goes into starting a business. Aside from obvious considerations as to what you're going to do or make or sell, you have to think about the branding of your business. What are you going to call yourself? What kind of logo will you have? It isn't enough to settle on the first name that you think of, because unless you are absolutely certain as to its originality and uniqueness, there's a good chance you run the risk of infringing upon someone else's already established trademark.

Read More

Italian Festival In Trouble for Improper Attribution

The internet can seem at times a terrible, negative place, but it can also be a tremendous resource for collaboration and sharing. People the world over are willing to take the time and effort to create fantastic works of art, photography and video, and many are willing to share them with everyone with no desire for compensation. Others ask simply that users attribute the material they use and follow a licensing agreement. While that may not seem a particularly onerous requirement for the free use of others' works, many companies and individuals still manage to get themselves in trouble by not reading those agreements. 

Read More

Citigroup and AT&T Locked in Trademark Battle

The past few month have seen a spate of trademark and copyright filings that some would argue border on the absurd. Several entities have either attempted to trademark or pursued legal action related to trademarks that many would consider to be fairly broad, generic terms or phrases. Perhaps most famously, YouTube personalities tried to trademark the term "react" in relation to their brand of videos. While there are many people sympathetic to those trying to protect their work from theft, it is this type of perceived overreach that can turn support against you and make observers question whether our current system for IP protection works as it should. 

Read More

AZ Great Code Challenge Launches Version 2.0

As a tech company, we love seeing young people with a passion and interest in the technology sector. It's not a stretch to say that technology is not only the future of our economy, but of humans as a species. Tech will enable us to accomplish things we had never before dreamed possible, and it's the young people of today who will be at the forefront of that innovation. That is why we are pleased to see local events aimed at celebrating the fields of science and technology and the kids involved in it.

Read More

Protecting Your Big Ideas, Part 1

For entrepreneurs and others involved with small businesses and startups, there is a lot of hard work that goes into trying to make the business a success. You spend long hours and untold effort into building a strong foundation for your company. Along the way, you undoubtedly make personal sacrifices to try and achieve your goals, missing out on time with friends and family to put the extra time in that will hopefully pay off in the long run. For founders and others who care deeply about the fortunes of the company, there is almost nothing within reason you wouldn’t do to make sure that your company’s future is secure.

Read More