The Traklight Blog

Explore the world of intangible assets and IP with guest blogs, business owner interviews, and more.

Guest Blogger

Recent Posts

3 Mistakes Business Owners Need To Avoid

As a business owner, innovator, and someone looking to grow, you appreciate mistakes happen from time-to-time. It comes with the territory of pushing boundaries and doing what the vast majority don’t, but that isn’t to say you can’t transform even your biggest business mistake into your greatest success yet.

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98% of Trademarks in the U.S. Are Never Registered

Today's guest blogger is Bennett Collen of Cognate.

Only an estimated 2% of trademarks are ever registered with U.S. Patent and Trademark Office. I’m sure this surprises a lot of people, but it’s not a misprint. A full 98% of trademarks don’t have federal trademark protection, and that’s a conservative estimate; the real number is probably higher.

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How the SaaS Business Model Increases Company Valuations

Software vendors across the world are embracing the software-as-a-service (SaaS) cloud-based business model in growing numbers.  According to Software Equity Group, SaaS software revenues will likely represent about 25 percent of the overall software market in the next five years. Research firm Gartner estimated that global spending on SaaS will reach $22.1 billion by 2015.

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Guest Blog: Three Reasons Your Patent Translations May Be Inaccurate – and Why It May Potentially Cost You Millions

In today’s global economy, inventions and products easily cross borders.  For multinational corporations with intellectual property (IP) at the very foundation of their business, keeping IP secure is essential to survival. This security requires treating the invention as a trade secret or filing patents in specific jurisdictions around the world. Obtaining patent protection in multiple jurisdictions requires patent applications to be translated to and from a variety of languages.

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