Last week's Traklight on Forbes series shared 5 Tough Lessons from FundraisingCheck back every Thursday for more content. Thanks for reading!


Traklight's blogging performance dropped when we stopped blogging.When you're first starting a business, becoming a thought leader in your industry is probably the last thing on your mind. But as we see the increased use of inbound marketing and content distribution sway our purchasing decisions, is is more important than ever to consider the ways in which you may become an influential part of your professional circle. 

Not only will you attract more visitors to your website (see Mary's tip #4), but you will also begin to establish yourself as a reputable resource for those with questions your company is qualified to answer. 

Put your name out there. Establish yourself as a thought leader. Save your money to bootstrap the rest of your startup—thought leadership isn't as expensive as you might think.

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Do you have any tips for becoming a thought leader? Feel free to leave your comment to our readers in the box below.

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