When you're first to market, it can be more challenging to get others to understand and appreciate your idea. There's a lot of education of your audience involved. In Mary's latest post to Forbes, she interviews Cricket Lee, Founder and CEO of Fitlogic, "an inside fit brand licensable to any wholesale or retail brand." The algorithem she created will revolutionize the way the fashion industry sizes their products. So how did she do it?
It definitely wasn't without its challenges, as you'll read to see. But with determination and a solid product, Cricket persevered and pushed past the naysayers. She bravely shared some of her IP horror stories and hopes that you will learn from her mistakes.
What have been your challenges as a startup? Do you have an entrepreneurial journey to share?
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