Last week's Traklight on Forbes series reviewed how important it is to Pay Attention to Innovation and IntangiblesCheck back every Thursday for more content. Thanks for reading!


Image Courtesy: Cricket LeeWhen you're first to market, it can be more challenging to get others to understand and appreciate your idea. There's a lot of education of your audience involved. In Mary's latest post to Forbes, she interviews Cricket Lee, Founder and CEO of Fitlogic, "an inside fit brand licensable to any wholesale or retail brand." The algorithem she created will revolutionize the way the fashion industry sizes their products. So how did she do it? 

It definitely wasn't without its challenges, as you'll read to see. But with determination and a solid product, Cricket persevered and pushed past the naysayers. She bravely shared some of her IP horror stories and hopes that you will learn from her mistakes.

You can read more by visiting Forbes.com or click here to go straight to the article. 

What have been your challenges as a startup? Do you have an entrepreneurial journey to share?


 Have you identified your innovation and intangibles? Learn how you can get started with ID your IP to begin leveraging those wasted resources.

Watch Video