In this installment of our lessons learned series (co-authored by me and Traklight’s Mike Willee), we move from funding challenges to getting your product or service to market. You start a business with the aim of creating a product or service to offer to consumers or businesses. You spend time and resources developing this product along with a website to showcase your creation. But when you unveil your new business for the world to see, you’re met with indifference. While it’s probably unreasonable to expect that customers would be beating down your door from day one, you expected at least a few curious souls to check out what you have to offer. Such can be the frustration that comes when you neglect to build your brand before your launch.