When you're looking to increase the value of your company or startup to gain investor attention, one of the first things you should consider is how to create that value from the resources you already have or have already created. More than 80% of your business value sits in your innovation and intangibles.
The concept is one from Andrew Sherman, a Partner at Jones Day who "focuses his practice on issues affecting business growth for companies at all stages." He has termed it, the "donut hole." You know, that little bit of delicious goodness with the extra frosting that everyone seems to discard. But it's equally valuable and equally tasty, and not an "asset" to be discarded.
How have you created value from your company's existing intangibles? What was your company's donut hole? Feel free to leave your comment to our readers in the box below.
Have you identified your innovation and intangibles? Learn how you can get started with ID your IP to begin leveraging those wasted resources.