The Traklight Blog

Explore the world of intangible assets and IP with guest blogs, business owner interviews, and more.

Startup Intellectual Property Mistakes

For small businesses that are just getting started, intellectual property (IP) is their most valuable asset. If your company has created a unique product, technology, or service, protecting the intellectual property you have developed is key to your success. Both the company's founders and investors must ensure all IP is first identified and then protected through agreements and registration, while also avoiding infringing on the intellectual property of third parties.

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Addressing Risk in Your Business

Most of us don't like to consider it, but risk is a fact of life. We take chances every day, some greater than others. None of us know what the future holds, and that can be a frightening thought. But consciously or not, we all find ways to try and mitigate that risk. We lock our cars and homes. We drive within a reasonable range of the speed limit. We exercise and visit the doctor to try to stave off illness. And yet none of these things can completely prevent us from falling victim to unfortunate circumstances   Part of life is learning how to live with risk, and the same can be applied to the business world.

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Intellectual Property Protection for Small Businesses

If you have a small business, you might think that your assets are limited to what you have on hand. But the reality is that you haven’t considerable intangible assets tied up in your business that you haven’t considered. If your business is just getting started, the overwhelming majority of your company’s value comes from your intellectual property (IP). But despite their importance, most small businesses don’t do enough to protect their IP because they don’t know enough about it. Here are a few basics to help you get started.

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How to Avoid Business Risk, Part 1

It’s easy for entrepreneurs to become overwhelmed by the inordinate number of things that they have to do in a given day. It’s hard to find time for the little things, especially when you want to jump right in to big-picture tasks like product development or selling what you’ve created on the market. Often times, the seemingly minor details are lest to another day, as you tell yourself you’ll handle them once you have things under control. But these seemingly minor details, if left unattended, can pose a serious risk that could undermine your work in other areas. Here are ten ways you can address those risks before they overwhelm your business.

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What You Don't Know About Business Formation

Small businesses and startups are often unaware of their blind spots when it comes to early stage business decisions. Putting it simply, many don’t know what they don’t know. Here are three key areas that every small business should address when getting your venture off the ground to avoid a crisis down the road.

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Tips for Running Your Small Business

As a small business, you have to approach things differently than larger companies in your field. But that doesn’t necessarily have to be a disadvantage. While big businesses have considerable resources to draw from for projects, they can also be the victim of an entrenched mindset that can prevent new and innovative thinking. Here are some ways that small businesses can succeed at winning an unfair game.

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IP 101: Your Questions Answered, Part 10

Welcome back to the last installment of our "IP 101" series. It has been a unique pleasure to tackle these questions, and hopefully informative for those who have read them. Let's get into the final questions.

Can you have IP if you sell an existing product but marketing it differently than seen in the media?

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IP 101: Your Questions Answered, Part 7

Welcome back to our now long-running series "IP 101". In this edition, we'll run through a few more of the best questions we've received about intellectual property and your business.

Instead of a contract, can we just put the licensing/branding/copy right protection language in an email as the job may be small?

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IP 101: Your Questions Answered, Part 1

We often write and discuss what we here at Traklight believe to be the biggest or most common intellectual property (IP) and risk issues facing entrepreneurs, but such an endeavor is inherently presumptive. That's why it's great to hear real issues and questions that people are tacklihg in their businesses. During Mary's recent SCORE webinar "IP 101" attendees had so many questions there wasn't time to address them all in the allotted time. And as someone who was exceedingly reticent in school, I can safely say that for everyone who asked a question, there are those who shy away from asking for fear of embarrassment, of asking the dumb question. So for the benefit of those who prefer to get their answers from blogs and articles, I'll be answering those questions over a series of posts.

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Tips For Running Your Small Business

As a small business, you have to approach things differently than larger companies in your field. But that doesn’t necessarily have to be a disadvantage. While big businesses have considerable resources to draw from for projects, they can also be the victim of an entrenched mindset that can prevent new and innovative thinking. Here are some ways that small businesses can succeed at winning an unfair game.

Read More