The Traklight Blog

Explore the world of intangible assets and IP with guest blogs, business owner interviews, and more.

IP Best Practices: Discover Employee Created IP, Step 7

Previously in our Intellectual Property (IP) Best Practices series, we introduced step six to managing your IP: well-drafted agreements. Please check back every Monday for the next step in this series.


Intellectual property (IP) is continuously created in all innovative companies so if a proper discovery and disclosure protocol is not in place, employees may disclose IP by mistake. It is important to establish a process by which discovery becomes a regular affair. One of the best way for a business to ensure compliance is to provide incentives for employees to come forth proactively.

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Traklight Tech Talks: IP Vault Enhancements, Part 2

Every month, Shay discusses some of the technical changes to our site in his Traklight Tech Talks blog. Last month he discussed the newest IP Vault enhancements. Today's update is part 2 on recent IP Vault enhancements. Be sure to stay updated with these updates by subscribing to our blog.


I can't believe it's already been a month. Expanding on the last IP Vault enhancement update here are some upcoming changes in our next version soon to be released:

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IP Best Practices: Limit Access to Sensitive Information, Step 5

Previously in our Intellectual Property (IP) Best Practices series, we introduced step four to managing your IP: code of conduct. Please check back every Monday for the next step in this series.


Some information is best kept limited to certain key employees. The more employees that have access to intellectual property (IP), the higher the probability that such information may be disclosed. This not only reduces the likelihood of leaks but also factors in favor of protecting IP for purposes of trade secrets. We understand that some confidential information has to be shared in order for the business to run, especially in the context of startups where most team members wear multiple hats. But as much discretion can be employed, should. For example, it is unnecessary to discuss the specifics of the venture capital funding your business is receiving to a contractor hired to build your website.

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IP Best Practices: Managing Intellectual Property, Step 3

Previously in our Intellectual Property (IP) Best Practices series, we introduced step two to maximizing your IP: Protect. Please check back every Monday for the next step in this series.


People tend to forget about intellectual property (IP) after registering it once–a mistake that can cost dearly. As we discussed in our previous blog about protecting IP, the goals of startups or entrepreneurs can change over time, and as such the utility to be leveraged from your IP can change. Even if your goals do not change, some IP may require renewals or routine registrations and filings. Trademark infringement, for example, has to be policed by the owner; no government agency does it for you. Failing to do so may lead to loss of the trademark.

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IP Best Practices: Protecting Intellectual Property, Step 2

Previously in our Intellectual Property (IP) Best Practices series, we introduced step one to maximizing your IP: Identify. Please check back every Monday for the next part in this series.


Once you are done identifying your intellectual property, the hard part begins. As much as we would all love a magical wand that, with a flick of the wrist, automatically protects all your IP against the world at large, none exists. Trust me, I have checked. But fear not, you can conquer this overwhelming task with some help and a deeper understanding of what you want from your IP.

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Webinar Recap: Nicole Druckrey on Trade Secrets

I am very happy to say that everything went very smoothly for my first webinar yesterday. I introduced our guest presenter Nicole Druckrey, Partner at Quarles & Brady LLP, a law firm that "provides broad-based, national-level legal services." She provided lots of valuable information in this presentation, and also answered quite a few audience-based questions, as well as a couple of my own. We didn't quite have enough time to review all those questions, so I have posted them below.

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Traklight Tech Talks: IP Vault Enhancements

Every month, Shay discusses some of the technical changes to our site in his Traklight Tech Talks blog. Last month saw the introduction of iframes. And today is an update on our most recent website enhancements. Be sure to stay updated with these updates by subscribing to our blog.


Well, it's that time again; time for me to quit procrastinating and attempt to write a blog post. We are continuing with enhancements to our web application. Some upcoming, noteworthy changes are:

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IP Best Practices: Identifying Intellectual Property, Step 1

Previously in our Intellectual Property (IP) Best Practices series, we introduced 10 steps to maximizing your IP. Today's blog is the second in this series, and the first to begin discussing each of those steps in sequence. Please check back every Monday for the next part in this series. Enjoy!

The big question that anyone running a business asks, or at least should be asking, is, “Do I have IP?” The first step (identifying intellectual property) may seem like the most obvious but not enough entrepreneurs and startups understand the importance and urgency of it. Before you can get legal protection for your IP, you have to find out what type of IP you posses.

Although easy to identify popularly understood intellectual property such as copyrightable materials, your company may possess a plethora of IP that you didn't even know qualified as such. Take trade secrets for example: Many companies do not understand how much discretion to employ when conducting their affairs and what methods to use to protect a competitive method from being used by their competitor. All that to say, understanding your intellectual property is a prerequisite to identifying what type of IP you have created.

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Intellectual Property Best Practices: 10 Steps to Maximize Your IP

Intellectual property (IP) is the untapped potential of a business that, if left unharnessed, is completely wasted, but when properly managed can be a goldmine. Yet time and again startups and entrepreneurs, despite having a basic understanding of IP, tend to avoid creating an effective IP strategy. An average startup with financial constraints will not prioritize IP protection in the belief that its resources are better spent elsewhere on more concrete and tangible goals such as sales, product development, and expansion. But just because a lot of IP is intangible does not mean its value is any less important. If anything, the present economy values it more. A good IP strategy for startups goes a long way towards longevity and success in the marketplace.

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Traklight’s First Commercial: Podcast Idea Comes To Life

I woke up on April 4th and realized I had a podcast to do in the next 45 minutes. Through the power of Gmail search I pulled up the requirements—“Be prepared to talk about one problem you are having.” Just one?

I started by asking our CFO what he thought I should talk about and he gave a look that only your husband can give (because he is my husband). “You’re kidding me,” he said as he handed me my morning coffee. “All you talk about is how hard it is to explain Traklight’s value to the attorney market.”

I sat sipping my coffee and realized he was right.

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Advisory Board Series: Barbara Clarke

Previously in our Advisory Board Series we introduced Dan Tyre, Hubspot Sales Director.

Today's spotlight is on social entrepreneur, Barbara Clarke. Our CFO often jokes about the female force of Traklight and our networking prowess. We are firm believers in not only networking but also paying it forward with introductions. Our path to meeting Barbara started with 85 Broads in Phoenix and wove its way to Boston’s 85 Broads president, then onto a fabulous startup attorney, Nancy Cremins, who made the initial introduction to Barbara.

Mary met Barbara for lunch in November 2013. With an impressive background valuing intellectual property (IP) with both KPMG and PWC, Barbara understands the Traklight mission. They hit it off and Barbara has been a huge supporter ever since. We are thrilled to have Barbara join our Advisory Board.

 

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World Intellectual Property Day: Celebrate the past and prepare for the future of creativity

While the calendar is packed full of useless holidays like “Peanut Butter Lovers Day” (seriously- it’s March 1st), I wanted to make sure the day celebrating World Intellectual Property stands apart. True that when someone talks about intellectual property (IP) most people hear the voice of Charlie Brown‘s school teacher,‘Wah wah woh wah wah.” Or they think to themselves, ‘It’s legalese,’ ‘it’s boring‘ or ‘I don’t understand it.’ So, it begs the question, why would we want to celebrate it?

Well, it turns out IP is not only important but it really is interesting. There is strategy, methodology and incentivizing that makes each individuals’ IP story unique. It’s the management of these innovations and creative works that allow for individuals and companies to financially benefit from their ideas, investments in research and encourages ‘out-of-the-box’ thinking. AKA: How to make money from their ideas. This means IP is one piece of an important puzzle incentivizing people to create or to be creative and innovate. Without it we wouldn’t have most (if not all) of the luxuries we enjoy today like Starbucks Blonde Roast, Facebook addictions or, our office favorite, Spanks. 

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