We had a great webinar yesterday with Traklight Founder and CEO, Mary Juetten, and guest presenter Melissa Jaffe, owner and principal attorney of the Law Offices of Melissa B. Jaffe, LLC, a boutique law firm for creative individuals and businesses.

Intellectual property for startups is often more than 90% of the value of your company. Juetten and Jaffe discuss how to best leverage your assets, including your intangibles. Those intangible assets include trademarks, trade secrets, copyrights, and/or patents. In this webinar, Juetten reviews what these four intellectual property protections are, and dispels a few common IP misconceptions.

Melissa Jaffe, who specializes in business law and intellectual property, spoke to leveraging your IP assets by avoiding three notable business mistakes, as well as three licensing mistakes commonly seen in the legal industry.

If you were not able to listen in real-time, we have recorded the webinar for you above with downloadable (and shareable) slides and audio via Slideshare and YouTube. We have also saved this webinar to our Resources page under Webinars by Traklight.


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