Grab a cup of coffee and watch this TEDx Talk before you do anything else today. Andrew Sherman’s informative and entertaining talk shines a spotlight on the growing value of intangible assets and more.

 

The tie between Traklight’s mission and Andrew’s is within the TEDx Talk.  Planting the seeds and taking care of your innovation is critical. If you know what you have from the very beginning you will not fail as an entrepreneurial environmentalist.

HarvestingIntangibleAssets

Please read more about this Ted Talk and Andrew’s talking points regarding waste and intangible assets in the Washington Exec article that originally appeared February 10, 2014. I had the pleasure of meeting Andrew in DC last year and we are currently discussing working together on a joint presentation for the SBDC conference this fall. 

Finally, stay tuned for a guest blog from Andrew. His knowledge regarding intangible assets and more will be of great value to you whether you’re just starting out or have already established yourself as a profitable business. Check out his book, “Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company’s Intellectual Property,” on Amazon.


Don’t be amongst the millions that are not figuring out what IP they have upfront. Take our Risk Quiz and learn if you are risking it all.