The Traklight Blog

Explore the world of intangible assets and IP with guest blogs, business owner interviews, and more.

Trademark Lawsuit Sees Scouts at Odds

For those who follow the news, the rise in dissent and argument in public discourse is inexorably linked to the growing split between two bodies, once united in a common goal but now more divided than they've ever been. Heated rhetoric flies back and forth between the two parties and their designated representatives, with lines drawn in the sand and allegiances publicly declared. Neutral onlookers and the nation as a whole are left to wonder if there is any way to save the union and the higher ideals it is meant to represent.

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USCO Creates Copyright Exemptions for Repairing Devices

Much of what we consider when thinking of copyright concerns centers around how we interact with works created by others: is something being misappropriated or misused by someone else who doesn't have the authority to do so, or simply taken without compensation in the case of piracy? Left unconsidered is the copyright questions that exist within the Digital Millennium Copyright Act (DMCA) surrounding things bought and paid for by consumers, and what rights they have to alter those products after paying for them.

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Mary Juetten Talks with Tom Martin on LawDroid Podcast

No stranger to podcasts herself, our own Mary Juetten sat down with Lawdroid Founder and CEO for a wide-ranging interview. The conversation touched on her life, career and education before legal tech and the lessons and influences she took from each and the path that brought her to the law and legal tech. They also discuss the founding of Traklight and the growth of legal tech since its founding, the "accidental business" of Evolve Law and its unexpected growth and unintended benefits, her work as a lawyer for Nimbus Legal and Juetten Law, juggling different ventures, legal education, plans for the future, and so much more.

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Bumble, Tinder Battle Over Trade Secrets

In what can be a cutthroat competitive landscape, small margins can have a big impact. It's small differences that can help to set one company ahead of another in the marketplace, and every business is striving to establish its own competitive edge. While most play within the rules (or at least keep their malfeasance from public view), we occasionally see the legal battling that happens when one business believes itself to be wronged by a competitor whom they accuse of stealing their work or ideas or knowledge to get ahead.

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Nimbus Of Counsel Mary Juetten Discusses Legal Tech Entrepreneurship with Legal Tech Founder at Clio Con

Clio's annual conference brings together lawyers and legal tech enthusiasts to learn and share their insight and experiences to hopefully move their respective professions forward collaboratively.  At the 2018 Clio Con, Mary Juetten sat down with Kevin O'Keefe of LexBlog and Legal Tech Founders to discuss her own experiences with Traklight and her insights and advice for prospective entrepreneurs. Here are the main takeaways from the interview:

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The Business of Legal: The Data-Driven Law Practice by Nimbus Of Counsel Mary Juetten

Mary Juetten’s second book, The Business of Legal: The Data-Driven Law Practice launched at the end of last month as a Kindle offering on Amazon.* Again written in plain English, with simple case studies, Juetten provides an approach for lawyers and other legal technicians to use data and process to drive change. Mary uses her thirty-year plus business, accounting, law, and consulting background to provide a road map for lawyers looking to improve their firms, all in less than 100 pages, complete with pictures! Actually, any professional can adapt the book’s advice to create a data-driven successful practice.

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Procter & Gamble File Trademarks for Texting and Social Media Acronyms

Trying to be "cool" is ultimately a futile effort, because that effort in and of itself seemingly makes one "uncool". Doubly so for brands that are trying to chase trends rather than set them. In an attempt to sound like billion-dollar corporations are in fact run by chill 22-year-olds who "get it", you can end up coming across like a satirical meme. Nevertheless, companies try to chase the youth market by sounding like parents trying desperately to stay relevant by using the latest slang that has filtered through to them, perhaps because they haven't bothered to actually talk to any of the young people they're trying to sell to.

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Disney Suffers Setback in Copyright and Trademark Lawsuit

Companies get big by protecting their intellectual property (among other things), but what happens when they become huge? It can be hard to manage a massive international concern as it is, and trying to fend off a multitude of instances of infringement while handling all of the other daily corporate concerns can be like trying to play whack-a-mole while juggling. It's important to protect your brand and send a message to other scofflaws, but can it prove to be a case of exerting more resources than you're losing when weighing the cost of continued legal action?

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KPIs: The Business of Legal

For some law firms, success is the ability to add new clients to their roster. And while that is an important part of any firm, there are plenty of examples of firms that are bringing in new clients and still find themselves struggling to stay afloat. Success that is sustainable and long-lasting requires greater efficiency and insight, and that requires measuring key performance indicators (KPIs).

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Vegas Golden Knights Settle Trademark Dispute With U.S. Army

The Vegas Golden Knights were the darlings of the National Hockey League (NHL) last season, getting all the way to the conference finals round of the playoffs in their first year of existence. The feel-good story of a brand new organization with a team of cast-off players getting almost within reach of the championship reads like something out of a movie, and generated breathless stories and burgeoning fans around the country. But the story nearly hit a bump when the team's trademark filings ran up against opposition from another organization with a claim to the name.

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CreativeFuture Looks To Protect Creativity in the Age of Piracy

It's not hyperbole to say that the future of commerce and industry depends heavily on creativity. New products, methods and techniques allow businesses to adapt to a world that is ever changing, and the creative arts are what sustain and define us as a culture. We need creativity more than ever to face new challenges; at the same time that the safeguards for creative work are under greater strain to try and adapt to past changes in order to provide the necessary protections that make the act of creation a worthwhile enterprise for those with the requisite ambition.

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Nintendo Files Copyright Suit Over Copied Games

There is a fine line as it relates to passion and nostalgia when it comes to properties owned by big corporations. Fan efforts to pay tribute and keep alive the things they love are fine, and probably even appreciated by those companies, until there is the loss of potential revenue involved. While big brands vary on how aggressive they are in pursuing legal action against what might be well-meaning enthusiasts, they tend to be very litigious when it comes to concerted efforts at what they see as exploitation of their intellectual property.

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YouTube Creator Accused of Copyright Infringement Against His Own Song

There is much made over automated programs that look to protect copyright online. They can be overly aggressive in what they consider to be infringement, and often lack the understanding and nuance of human arbiters when it comes to determinations between actual infringement and fair use and determining the original creators of work. This lack of actual cognition and comprehension can lead to cases of unfounded takedown requests or permitted infringement that escapes the notice of the programs designed to prevent that very problem.

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