The Traklight Blog

Explore the world of intangible assets and IP with guest blogs, business owner interviews, and more.

Jill Howard Allen

Jill lives in a self-described world of rainbows, unicorns, and puppy dogs. This is merely one of the many reasons why we love her. She unleashes her world of happiness onto our market channels, while managing a small group of Trakers and anything else random as our Chief Operations Officer. In her pre-Traklight years, Jill earned her Bachelor of Arts in Marketing from the University of Wisconsin, Whitewater. She has more than 20 years of experience in marketing including Southwest Airlines and, where she launching their corporate booking tool (SWABIZ),their corporate blog (Nuts About Southwest), and Ding! application. Oh Southwest! That explains the smile.
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Recent Posts

So your Spouse is a Founder...

I was sitting in the company bullpen “working” away while our CEO and Director of Client Engagement were discussing strategy on a lead they were pursuing, when all of a sudden I was interrupted and asked point blank if my blog was completed because it was due today! My only defense was to act as if I knew nothing about it and quickly the response from my CEO (Mary Juetten BCOM, CA, CPA, JD, and who knows what else!) was that the email directive could be resent to me. I asked if she really wanted me to write a Blog about being married to an Entrepreneur and Start-Up founder! I wanted to finish the sentence with “you can’t handle the truth” but I thought I had pushed it far enough.

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Success Magazine's 'Start Small, Win Big' Names Traklight A Finalist

For eight weeks, from January to March, approximately 2,000 SUCCESS readers challenged themselves and their small businesses by participating in the 2nd annual Start Small Win Big contest. In April they submitted their results to the judging panel of SUCCESS editors and small-business expert JJ Ramberg, who hosts MSNBC’s Your Business, a weekly show devoted to small-business issues. Now, it’s complete. The judges have handpicked five finalists who are moving one step closer to the grand prize and making their small business go big.

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AZ’s Traklight Takes 2nd in Grow America℠’ ‘She Can Pitch’ Competition

Salt Lake City, May 6, 2013 — Grow America and Sage North America announce the winners of the “She Can Pitch” competition for women-led businesses. Participants pitched their businesses in a two-minute video and used their social community to help vote and share. The top 50 were judged by a panel of investors and mentors and winners will win cash, mentoring and a chance to pitch investors.

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Unlocking the Power of Your CRM

As a marketer I could tell you story after story of the client with the website that has no CRM. You ask them where the data goes and crickets chirp on the other end of the line. What a missed opportunity. I can’t stress it enough- Data is valuable! Collect it, manage it and use it to build loyal customers.

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Philip Alexander talks about Protecting Your IP- Intellectual Property

We are honored that data security expert Philip Alexander of Data Privacy Network reviewed Traklight’s products and wrote the following blog. So, you’ve got a great idea for an invention, and it could be the next "yo-yo" or "Frisbee". An idea that you’re hoping one day, will be a household item, something that would bring you both pride and wealth. With so much technology, ideas are stolen every day and the original inventor may not be given credit, or better yet compensation.

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Pitch Tips

We heard fifteen pitches recently at a local Green Business Contest, where the presentations were open to the public. From our notes, we pulled together the following tips that we believe apply regardless of industry.

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