The Traklight Blog

Explore the world of intangible assets and IP with guest blogs, business owner interviews, and more.

Mary Juetten

Mary is Traklight's very excitable CEO who has the energy of everyone combined. To give you a taste of that energy, Mary, who already had her CA and CPA, developed the idea for Traklight while earring her JD. She has leveraged her 25+ years of business experience to launch Traklight from an idea to a global business in less than three years. Simultaneously, she is an active contributor, speaker, and expert in the areas of entrepreneurship, crowdfunding, advancement of women in the workforce, and (of course) intellectual property. And she does all this while raising teenagers (we're exhausted from just writing this). Meanwhile, Mary is flying around North America (on Southwest as much as possible!) spreading the good word of Traklight. Phew.
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Recent Posts

Law Technology Today Update: If The Shoe Fits, Get One in Every Color

shoes-1260815_1280.jpgEarlier this year, I attended Davis Wright Tremaine’s (DWT) Digital Download event. Hosted by Digital Counsel, the continuing education event examined themes in law, technology, and the impact of both on companies and clients. I was looking forward to the social media and wearables sessions, but my interest was piqued during the opening remarks by promises of shoes that are programmable to change color to match your outfit.

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Big Bang or Big Bust?

tv-162002_640.pngFor years I have been a big fan of the clever writing on The Big Bang Theory. We tease various family members about sharing Sheldon’s outlandish tendencies or making the same faces as Penny. However, a recent episode had me laughing for a different reason: patent mistakes!

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FORBES Update: Funding the Startup Dream

In the last installment of our lessons learned series, Mike Willee and I covered the topic of mentorship. Here, we move onto funding. As an accountant and entrepreneur, I’m guided by the motto “cash is king.” From the day you start your business, money isn’t far from your mind. While you may have far-flung dreams of one day having enough money to retire to a private island, your more immediate concern is what you have at hand. We’ve all heard the axiom, “you have to spend money to make money,” and that has never seemed truer than it does today.

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FORBES Update: What You Need To Know About Upcoming Changes To Crowdfunding Legislation, Part II

Some might summarize the last four years since the JOBS Act was passed as the best—and worst—of times. On a positive note, we have seen Title II and Title IV become a reality. Unfortunately, peoples’ discomfort with the rules have limited the general solicitation made possible by Title II. Last time, I wrote here on the preparation needed for the May 16th launch of Title III equity crowdfunding.

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Sixty Days to Launch: Are You Ready?

Much has been written about equity crowdfunding over the years, a lot by Traklight. We even have a trademarked slogan, Practice Safe Crowdfunding® and a five part series about the topic. In the past year or so, we have not written much because the final rules were trapped with the Securities Exchange Commission (SEC). But all that changes in sixty days on May 16, 2016 when federal equity crowdfunding funding  (Title III) becomes legal. 

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Don’t Risk it All! Tips for Maximizing Value

skyscraper-1031581_1280.jpgNo small or medium-sized business owner ever got up and said, "Today is the day that I am going to identify my risks and do an inventory of my intellectual property to maximize my value." It takes an event – a visit to a lawyer, a plan to fund retirement by selling your business, or at worse, a cease and desist letter.

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What's Up with the Pace of Legal Tech Adoption?

Recently I was part of a group of legaltech entrepreneurs discussing the long sales cycle into the legal industry and the glacial pace of technology adoption.  After spending the few years working with more than a thousand legal professionals, a few theories emerged.  I posed the two following questions online to learn more about the near paralysis of change in the legal industry.

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Webinar Follow-up: Why You Should Care About Your IP, Part 1

Thank you again to SCORE for hosting me for "IP 101: Why You Should Care About Your IP". The response was literally overwhelming!  We had over six hundred webinar registrants and more than two hundred people attended live – you can listen here.  At the end, there were about fifty unanswered questions.  I have selected five categories that encompass a dozen questions, representing the various themes, that I'll answer over two posts. 

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Find Twenty to Delight, Not Two Hundred to Spam

There are many parallels between growing your law practice and building a great company with respect to social media. The notion of delighting a small number of customers or clients versus mass marketing to thousands was a theme during our expert panel in Seattle last week on Social Media for Attorneys. Quality wins over quantity.

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Woohoo!: Title III Final Rules Before Halloween II

I was in NYC in early October and met up with some fellow CfiRA (Crowdfunding Intermediary Regulatory  Advocates ) members who have it on good authority that the Title III rules for federal equity crowdfunding will come out in October.  Woohoo again! This means that you can add a federal crowdfunding campaign to your New Year’s resolution.  In all seriousness, this opens up another channel for capital for startups and small businesses to raise money in the form of either equity or debt.

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Woohoo!: Title III Final Rules Before Halloween

I was in NYC in early October and met up with some fellow CfiRA (Crowdfunding Intermediary Regulatory  Advocates ) members who have it on good authority that the Title III rules for federal equity crowdfunding will come out in October.  Woohoo again! This means that you can add a federal crowdfunding campaign to your New Year’s resolution.  In all seriousness, this opens up another channel for capital for startups and small businesses to raise money in the form of either equity or debt.

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Evolve Law Launches New Digital Community to Accelerate Adoption of Legal Technology

Law firms, legaltech companies and entrepreneurs join collaborative effort to kickstart innovation, showcase resources and share emerging technologies for the legal industry.
 
NEW YORK  (September 21, 2015) ­­ Evolve Law, an open membership organization focused on driving technology innovation and adoption in the legal industry, today announced the launch of its new online community and website, designed to promote collaboration between entrepreneurs and law firms and attorneys, and speed adoption of new technology.  There are 20 founding members of the Evolve Law community including Alt Legal; Avvo; Clio; CrowdLaw; CuroLegal; Domain Skate; Davis Wright Tremaine LLP; eBrevia; FactBox; Good2bSocial; Hire an Esquire; Hotshot Legal; IntheBenches; LawLytics; Legal Hero; NextGenJustice; Patdek; Privileged Communications; Traklight; and Valcu.
 
As part of its launch, Evolve Law will host two East Coast events: Boston Evolve Law: “Investment in Legal Technology” on Sept. 30, at Suffolk University Law School; and NYC Evolve Law: “Big Data in the Legal Industry” on Oct. 1 at Benjamin N. Cardozo School of Law.  To learn more, visitwww.evolvelawnow.com/events/.
 
First and foremost, our goal is to catalyze the exchange of ideas between legal technology developers and potential users by creating a vibrant and active digital community,” said Mary Juetten, co-founder of Evolve Law and CEO of Traklight.  “We believe that, working together, entrepreneurs, lawyers, in­-house counsel, law schools, law firms and legal service providers can significantly accelerate the pace of innovation in the industry.
 
"We are excited to be the first law firm to join Evolve Law's community," said Jay Hull, Davis Wright Tremaine’s Chief Innovation Officer. "Supporting those who are moving the legal profession forward by embracing and leveraging new technologies is important, and we look forward to others joining us."
 
"Leveraging technology as a tool to increase access to the law is what Avvo is all about, and we believe that technology adoption within the legal community is critical to improving access to legal services for people everywhere," added Dan Lear, Director of Industry Relations for Avvo.
 
As part of its online offerings, Evolve Law will expand its online Legal Tech ToolKit to showcase innovative products and serve as a resource for attorneys, firms and departments seeking to extend use of technology in their businesses and practices.  The growing marketplace also serves as a point of entry for startups and small technology companies introducing new approaches and ideas to the legal industry.
 
"It’s no secret that the legal industry has been slow to change," said Jules Miller, co-founder of Evolve Law and COO of Hire an Esquire. "By raising awareness of developing technologies, products and services, we can help the legal industry become more agile and move faster to keep up with business needs, other industries and most importantly, client demands."
 
About Evolve Law
Evolve Law is a membership­based organization specializing in driving innovation in legal technology. Founded in 2015 by Jules Miller of Hire an Esquire and Mary Juetten of Traklight, Evolve Law is building a community of legal industry innovators across the U.S. and Canada.  For more information on Evolve Law, please visit www.evolvelawnow.com. Read More

Be Prepared: Due Dilligence

Busy CFOs, CEOs, and in-house counsel cringe at the thought of preparing for due diligence. Creating and maintaining a deal or data room is of course now a virtual exercise. Gone are the days of inviting auditors and attorneys to your office to review files. However, the initial set-up can be daunting!

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Practice Safe Crowdfunding, Part IV: Create a Pitch

The final step is to create a pitch. The video is critical as you have a short period of time to capture someone’s attention.  Keep it high level and if there is a compelling angle, use it. As we saw in last week’s blog,  the success of the G3Box campaign came from tying fundraising for a maternity ward to Mother’s Day and crafting rewards that leveraged compassion for mothers.

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