"The average business start-up goes through 3-4 developers at the start of their business." according to Nelly Yusupova (aka DigitalWoman), CTO of Webgrrls International, and creator of TechSpeak for Entrepreneurs is kicking off TechSpeak Phoenix April 4-5., "Those mistake and missteps can cost the entrepreneur a fortune and wasted time to market." Scholarships are currently available for the TechSpeak Phoenix launch. Join your fellow business owners and empower yourself. Learn more about TechSpeak at TechSpeak and enter to win a scholarship here: Phoenix TechSpeak.

Nelly continues, “I created TechSpeak after speaking to lots of entrepreneurs and hearing the horror stories about their tech people and tech projects getting out of control and I'm on a mission to empower non-techies and teach them that by knowing and implementing the right processes, they can change the course of their startups”.

The goal of the TechSpeak program is to empower business owners, entrepreneurs, Founders, investors, and project managers. “To ensure that you are hiring the right developers, you have to be able to ask the right questions!” says Yusupova, “Tech people can often use intimidating jargon that makes it challenging for business owners to understand and Business owners have to learn the language first. By learning the TechSpeak you can avoid misunderstandings and wrong directions saving both time and money.”

Below are 5 terms and common phases used in development that business owners need to know prior to launching into work with a developer: 

1. Wireframe: This is a visual guide that represents the blueprint of a web page and shows you what a page does, not just what it looks like. A wireframe contains the layout of the content, page elements and website navigation system, and shows how they work together.

You can draw wireframe layouts using PowerPoint or more sophisticated layout tools such as Balsamiq or Omnigraffle. If you need help, you can hire a wireframing expert, also known as a user experience designer, to guide you through this process.

2. Prototype: These are interactive demos of a website. Prototypes are often used to gather feedback from users before the project goes into final development.
A prototype can be anything from a paper sketch to a clickable demo. You can create clickable prototypes in PowerPoint or Word, or as PDF documents. There are also more advanced prototyping tools such as Axure and Mockingbird. A desktop application, Axure. Mockingbird, which is a web application.

3. UI/UX: UX design, also known as user experience design, gives insights into how site visitors think, act and react when using the site or an application. UI design, also known as user interface design, teaches designers how to build layouts so users can easily interact with the page.

4. Minimal Viable Product (MVP): This is an iterative process of idea generation, prototyping, presentation, data collection, analysis and learning, so you can build web and mobile applications that help solve your customer's problems. You launch your web or mobile app as fast as you can with as few features as possible, so you can collect feedback from users, determine how they are interacting and improve the product based on what you learn.

5. Agile Project Management: This is an approach to planning and guiding a project. An agile project is completed in small sections called iterations or sprints. Each iteration is reviewed and critiqued by the project team, and insights gained from the critiques are used to determine what the next step should be in the project.

Typically, each iteration is scheduled to be completed within two weeks. The main benefit of agile project management is the ability to respond to issues as they arise throughout the course of the project. Making a necessary change to a project at the right time can save resources, and ultimately, help deliver a successful project on time and within budget.

“Entrepreneurs, don’t be at the mercy of developers”, pleads our founder Mary Juetten, “learn your tech and get it right the first time”.

In today’s business world almost every business is required to have a website or some level of technology in order to develop a sustainable business and Mary found her perfect CTO…on her third try. She lost over a year on development failures and many thousands of dollars on her first two attempts. 

Mary has set out on a mission to educate and empower herself and that is how she discovered TechSpeak for Entrepreneurs: a two-day, 10-workshop bootcamp to teach non-tech entrepreneurs what they need to know to communicate effectively with their tech team, manage their projects better, see the red flags early and minimize costly mistakes. Mary knew it was critical to get a program like TechSpeak here in the growing Phoenix Entrepreneur market. 

Scholarships are currently available for the Phoenix launch of the TechSpeak 2 day program. Join your fellow business owners and empower yourself. Learn more about TechSpeak at TechSpeak and enter to win a scholarship here: Phoenix TechSpeak.

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