If running a startup were easy, everyone would be doing it. But for those of you with an adventurous spirit and can-do attitude, we have gathered a collection of recent news and blogs that pertain to running a business. These blogs should help you tackle issues ranging from copyright infringement to intellectual property (IP) theft. Enjoy!
1. Avoid Copyright Infringement in Your Social Media Posts
By Carter Law Firm
Why We Love It: Social media has become increasingly important when starting your business; it allows you to generate new fans to help spread your message. However, when you come across a funny photo you want to post, this article reminds us of the one question you should ask yourself is, “Whom does this photo belong to?” Not everyone asks themselves this question, which is what could lead to infringement in the long run.
2. The Day I Had to Wear Pants to Ring the IPO Bell
Why We Love It: Traklight is an unabashed lover and daily user of Hubspot. This great blog written by Hubspot co-founder and CTO Dharmesh Shah discusses how Hubspot has scaled in the past seven months since they went public on the New York Stock Exchange. It is exciting to see the growth of a company, from just a simple idea and logo to a publically traded company.
3. Mayo It Peas the Court: Is Vegan Mayo False Advertising?
By Bloomberg BNA
Why We Love It: Coming to market with a new product is always tough, especially when you are competing against a major player like Unilever. Unilever is suing Just Mayo, a vegan alternative to regular mayonnaise, for false advertising and consumer deception. When starting up, you may face hardships like this from other competition.
4. State Crowdfunding: What’s the Big Deal?
By Joe Wallin
Why We Love It: A big part of startup life is securing the funding necessary to get your business off the ground. With this new state crowdfunding law, anyone can invest in your company to get it started and funded. This is huge because it accepts new, non-accredited investors into the market and allows them to invest into the businesses they have faith in.
5. Bob Learns About Intellectual Property
By Kyle Weaver
Why We Love It: Here at Traklight we are all about the protection of your intellectual property. This video example of what happens to Bob happens to people every single day, and they do not have security cameras to prove that their neighbor stole their idea.
From not having permission to use a photo to finally becoming a publically traded company on the New York Stock Exchange, running a startup isn’t easy. Getting a new business off the ground can be a fun and rewarding process with some bumps in the road. One of the most important things that you can do is protect your IP; this is what makes you unique.
Got 60 seconds? Assess the risk of unidentified IP hiding right under your nose.