Forbes-Recap-February-2015-Mary-JuettenTraditional Intellectual Property Lessons Learned

Everything is simple in hindsight, am I right? Learn from other people's experiences in this post. With an interview of ALICE app founders, Mary digs deeper in what this startup went through on the way to producing their product. 


1. Knowledge is power – The entire process of identifying IP was very opaque to us. It was hard to understand the different places of IP, the people that needed to get involved to secure it, and the value that protection could bring.

2. Patents – We now understand that a provisional patent can be a good starting point for us. We have a number of novel components in our system that gives us a competitive advantage, and we needed to protect that as a business. Before we created an IP strategy, it was hard to understand how to go about this process.

3. Assistance – We needed to identify the right type of people or resources to help us, and also the best approach to conducting the conversations with those service providers.

4. Location – As a global startup with operations on three continents, we have a need to get smart on IP protection within each region quickly and we need to track all of our IP and trademark licenses across each country we operate in.

The Future Of Legal Tech: It's Not As Scary As Lawyers Think

In this post, Mary describes why law firms can struggle with adopting new technology, even if the technology benefits the firm or the clients. Further on is advice for potential legal tech startup founders -- what they should know going in. Prominent legal tech company founders and attorneys also weigh in on the industry's difficulties and 


Even when a legal tech entrepreneur explains that their solution will not only save time (which is a finite commodity) and increase revenue using the infinite resource of technology, the firms are slow to adopt. Sometimes that is because of the size of the firm and the difficulty of buying software that is outside of the traditional areas of billing and trial support.

Why do attorneys struggle with adoption of technology?

A simplistic answer is that nobody wants to be replaced by technology and most people do not like change. As someone who led a finance department at a law firm and now sells into the legal field, I can say that attorneys want automation to be easy (not so different than other busy professionals).

Let's not forget that last week was Phoenix Startup Week. Here are Mary's slides in case you missed it:

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