A legal technology entrepreneur and friend of mine created automated intake forms for her practice. Her goal was to sell this technology to law firms and consumers. Unfortunately, though, consumers will not proactively complete the forms. She found out the hard way that she had created a product with no demand. Much has been written on how to succeed, including tips and tricks for all the challenges that small businesses face. You often read stories about rapid growth and startups killing it, but it’s not too often you hear about the unsuccessful journeys.