A picture can be worth a thousand words, and it can be worth a whole lot more if it's protected as intellectual property. The original Eastman Kodak company has been capturing those priceless moments for over a century when, in 2012, they were forced to declare bankruptcy. This is the sad fate of so many 20th century companies whose products were quickly outmoded by the high-tech revolution.
But Kodak made one critical decision that will guarantee its survival well into the new century: by securing their intellectual property before declaring bankruptcy, they consolidated their most valuable assets and were able to leverage the net worth of their IP to get out of bankruptcy.
Like every business, Kodak started with one person and one idea. And like every successful businessman, George Eastman, the founder of Kodak, had a number of patents filed for the photographic film and cameras that he invented - before he started the company.
Whether you know it or not, you may be sitting on the next big idea that can revolutionize the next hundred years of cultural development. Before you go public with your big idea, do the smart thing and take stock of your most valuable asset: your intellectual property.
Traklight wants to help you realize your dreams and get the credit you deserve. With our quick and accessible software, you will learn:
- What your intellectual property actually is
- What your IP is worth
- And most importantly, how to protect your IP!
It can be discouraging to think about how quickly and invisibly anyone in the world can steal your property. Your Facebook posts, your blog, your personal photos and writing - anything that you store online that you created or that you actively maintain is yours and yours alone, and it should not be available for endless copying. Unfortunately, that's exactly what's happening every day throughout the world.
Have you ever wondered how valuable your intellectual property could be? Traklight gets you on the right track to protecting your creative assets - add that to your net worth! Contact us to get started on your Kodak moment today!