phoenix-198398_1280.jpgWhenever I hear something repeated, questioned, or discussed by three independent sources, I consider it a sign that I should pay attention, and in today’s case, my personal “rule of three” inspired me to write this article. There are some amazing, exciting things happening in Arizona’s tech ecosystem, but we have to step back and look at this environment from an outsider’s perspective. To draw from Brad Feld’s books, I believe we should worry less about branding our community and instead focus on pushing forward. We should just freaking do it with the “it” being taking care of our businesses.

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