The Traklight Blog

Explore the world of intangible assets and IP with guest blogs, business owner interviews, and more.

Learning From Failure

It is said that we learn more from our mistakes than our successes, and while that may be true, it is nevertheless painful. It can be especially painful for entrepreneurs, for whom mistakes can potentially have far more impact, especially if they are working with others. Unfortunately, there is as of yet no way to entirely avoid the occasional hiccup, but learning from the past failures of others can be instuctive in avoiding similar blunders. 

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Keep Your Business Safe This Summer

Summer is here, which means we are in the midst of one of the most dangerous times of the year. With the summer holidays comes the opportunity to relax and enjoy time with friends and family. But there is a level of responsibility that comes with the fun and festivities of the season so that everyone can enjoy themselves without fear of injury. The same can be said of businesses, not only in summer but year-round. Taking steps to make sure your company is secure is vital to allowing your business the freedom to create and innovate without having to fret over potential risks. Here are some of the most important measures you can take to keep your business protected.

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Identifying Business Risk

We try to avoid risks everyday in most things that we do. No one wants to take on unnecessary and unwanted risks in any part of their lives, and yet too often we take on risks that we simply fail to see. This is especially true for those entrepreneurs who go into business for themselves. 

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Sidestepping Common Startup Mistakes

This article originally featured on the GoDaddy blog

Starting a new business venture is exciting. Whether you’re joining the ranks of the startup CEO, creating new products and services, or becoming your own boss in a more traditional business, you’ll most likely feel a mixture of thrill and fear. Don’t get too overwhelmed, though, or you’ll skip over important steps in the first several months that are critical to ensuring the best foundation for your new business. Let’s first look at the top three startup mistakes early-stage companies make:

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IP Mistakes from Small Businesses, Part II

In my previous blog, I wrote about the importance of intellectual property (IP) and the ways in which small businesses can go about protecting their own.  But often many businesses fail to recognize the importance of their intangible assets, instead overlooking them in favor of more immediate concerns. But failing to recognize the value in intellectual property can lead to mistakes that put businesses at risk. Here are some of the most common causes of IP mistakes and how to avoid them.

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IP Mistakes for Small Businesses

If you have a small business, you might think that your assets are limited to what you have on hand. But the reality is that you haven’t considerable intangible assets tied up in your business that you haven’t considered. If your business is just getting started, the overwhelming majority of your company’s value comes from your intellectual property (IP). But despite their importance, most small businesses don’t do enough to protect their IP because they don’t know enough about it. Here are a few basics to help you get started.

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Set a Foundation for Your Business

Starting a business is among the most exciting and anxious times of an entrepreneur’s life. You have so many ideas about what you want to do and how you want to change the industry and maybe the world if you’re feeling particularly ambitious. You’re also nervous thinking about all the things you have to do and all the work that goes into getting a business off the ground. There aren’t many people who are overly fond of what could be termed “administrative work”, and there is quite a lot of it that goes along with having your own business. Many business owners will put off those tasks for a later day, rationalizing that the product is the centerpiece of the entire enterprise and therefore demands all of the attention until it’s ready for market. And while having a narrow, single-minded focus can help you achieve success in the long term, ignoring important details in the beginning of your company can put you at risk for failure.

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IP Mistakes from Small Businesses

Too often businesses fail to recognize the importance of their intangible assets, instead overlooking them in favor of more immediate concerns. But failing to recognize the value in intellectual property can lead to mistakes that put businesses at risk. Here are some of the most common causes of IP mistakes and how to avoid them.

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Co-founders Argue Over Acquisition Payout

taxi-cab-381233_1280.jpgAt Traklight, we often preach the importance of contracts and agreements. It's an admirable quality to have faith in others, and there are many times that faith is rewarded. But the fact remains that while it's nice to hope for the best, it's prudent to plan for the worst. That even applies when it comes to those whom you choose to cast your business lot in with: your co-founders. There are far too many cases of partnerships gone awry to think that your particular pairing will never run into problems. And money can only compound those issues, as evidenced in the case of Cruise Automation, a company that was recently acquired for a considerable sum by General Motors and subsequently saw  founding members fight over shares of that prize.

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Don’t Risk it All! Tips for Maximizing Value

skyscraper-1031581_1280.jpgNo small or medium-sized business owner ever got up and said, "Today is the day that I am going to identify my risks and do an inventory of my intellectual property to maximize my value." It takes an event – a visit to a lawyer, a plan to fund retirement by selling your business, or at worse, a cease and desist letter.

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Addressing Risk in Your Business

Most of us don't like to consider it, but risk is a fact of life. We take chances every day, some greater than others. None of us know what the future holds, and that can be a frightening thought. But consciously or not, we all find ways to try and mitigate that risk. We lock our cars and homes. We drive within a reasonable range of the speed limit. We exercise and visit the doctor to try to stave off illness. And yet none of these things can completely prevent us from falling victim to unfortunate circumstances   Part of life is learning how to live with risk, and the same can be applied to the business world.

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How to Avoid Business Risk, Part 1

It’s easy for entrepreneurs to become overwhelmed by the inordinate number of things that they have to do in a given day. It’s hard to find time for the little things, especially when you want to jump right in to big-picture tasks like product development or selling what you’ve created on the market. Often times, the seemingly minor details are lest to another day, as you tell yourself you’ll handle them once you have things under control. But these seemingly minor details, if left unattended, can pose a serious risk that could undermine your work in other areas. Here are ten ways you can address those risks before they overwhelm your business.

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