The Traklight Blog

Explore the world of intangible assets and IP with guest blogs, business owner interviews, and more.

Find Twenty to Delight, Not Two Hundred to Spam

There are many parallels between growing your law practice and building a great company with respect to social media. The notion of delighting a small number of customers or clients versus mass marketing to thousands was a theme during our expert panel in Seattle last week on Social Media for Attorneys. Quality wins over quantity.

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