On Tuesday January 30th, social media giant Facebook unveiled their highly anticipated news-reading app called "Paper.” The app is, in many ways, a new alternative user interface for Facebook itself. The first section within the app will be the user’s own Facebook newsfeed followed by themed sections with content on a variety of topics. Users will also be able to post their own stories. Many are touting "Paper" as the best Facebook app ever. There's just one problem: the name.
FiftyThree, a New York- and Seattle-based app maker, has claimed that they hold the rights to the name "Paper by FiftyThree." The app maker filed for trademark in May of 2012. According to a New York Times report, FiftyThree reached out to Facebook asking them to refrain from using the name "Paper" for their new app. However, according to FiftyThree chief executive Georg Petschnigg, Facebook apologized for not letting them know sooner and were moving forward with their launch. As a result, FiftyThree filed for a trademark on the name "Paper" on January 30th, the same day the new Facebook app launched.