The Traklight Blog

Explore the world of intangible assets and IP with guest blogs, business owner interviews, and more.

Traklight Shares Intellectual Property Content on

This is just a quick post to update our readers on some exciting Traklight news. Mary has been feverishly writing up a storm as she is now a regular contributor to

That's right - we're on the national scene! It has been an exciting transition and definitely something we recommend our readers stay up to date with. The content that Mary shares on Forbes will be a fantastic resource for startups, entrepreneurs, and small businesses alike.

If you missed her blogs, don't worry. We've got you covered:

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World Intellectual Property Day: Celebrate the past and prepare for the future of creativity

While the calendar is packed full of useless holidays like “Peanut Butter Lovers Day” (seriously- it’s March 1st), I wanted to make sure the day celebrating World Intellectual Property stands apart. True that when someone talks about intellectual property (IP) most people hear the voice of Charlie Brown‘s school teacher,‘Wah wah woh wah wah.” Or they think to themselves, ‘It’s legalese,’ ‘it’s boring‘ or ‘I don’t understand it.’ So, it begs the question, why would we want to celebrate it?

Well, it turns out IP is not only important but it really is interesting. There is strategy, methodology and incentivizing that makes each individuals’ IP story unique. It’s the management of these innovations and creative works that allow for individuals and companies to financially benefit from their ideas, investments in research and encourages ‘out-of-the-box’ thinking. AKA: How to make money from their ideas. This means IP is one piece of an important puzzle incentivizing people to create or to be creative and innovate. Without it we wouldn’t have most (if not all) of the luxuries we enjoy today like Starbucks Blonde Roast, Facebook addictions or, our office favorite, Spanks. 

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Website Re-Launch Countdown

“You’ll never get anywhere if you try to make something absolutely perfect. Especially with software,” Mary said to me as I struggled to understand why my idea couldn’t be easily incorporated into the new version of our website. It took me a minute to realize that she wasn’t telling me my idea was a bad one, just that I needed to focus on the bigger picture: our website re-launch. It was a lesson learned with Traklight’s previous re-launch and was described in our June 29th, 2013 blog titled, “It Takes a Village to Re-Launch a Website.” She instead encouraged me to jot my thoughts down on a V3.1 Wishlist (which, as you can see with the image to the right, I did) to be incorporated as a feature in the future.

We go live in just a few days (4 to be specific), and we’re all working harder than ever to piece the last few details together. I have been through a site upgrade in the past so knew what I was in for, but it caught me off guard. Again. Not just the exponentially increased work load, but everything that comes along with it: coming in early and leaving late, long hours that inevitably lead to the thousand-yard stare as you struggle to focus, over-caffeinating, onset anxiety from excess of said caffeine…

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Top 3 "Did That Just Happen?!" Stories from LAUNCH

As you may have been reading from our previous blogs, Jill and I attended LAUNCH festival 2014. And although conferences are incredibly resourceful opportunities, they can be overwhelming at times. In that sense, having a little humor is key to helping you get through the long days and uncomfortable situations that are bound to occur. That being said, what follows are our top three funny stories experienced whilst we were in San Francisco for the LAUNCH festival.

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Advisory Board Series: Dan Tyre

Dan Tyre is a tireless member of our Advisory Board, and always willing to give 30 minutes of his valuable time when our CEO or COO need some guiding advice. We met Dan late one Friday afternoon in our offices last year – luckily we were still hard at work! Who knew that Hubspot Employee #6 was walking the halls and would be willing to sit on our Advisory Board?

So many connections and leads are tied back to Dan's introductions or ideas, and his support always seems to come at the right moment. Mary met with Dan recently in Boston, and over dinner, popped these questions on him…to which he was happy to answer!

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Why Stay? Life at a Startup

I often wonder why people would choose to stay and work at a startup when they have a choice; when I talk about “people” I talk about the keepers who you definitely know are good and could go and find something to do somewhere else and in virtually all cases, for more money.  So then why would people choose to stay and voluntarily step up to the wall, take their honored position side by side with each of their associates, and day in, day out, pound their head against the wall?

I had to give this some thought. I had to relate back to my direct experiences not only in my personal career but those at Traklight as well. I needed to understand. What follows are my personal observations on how the keepers in a startup are the necessary life blood of your company. Hopefully, this reflection is also helpful in defining the culture of your startup as well.

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Cocktails, Dinner, and Intellectual Property

My cousin and her family were visiting Philadelphia last summer and she was telling me how her good friend, Mary Juetten, founded a start-up that was very cool, very interesting, and that we should connect, quite simply, because we would like each other. Fast-forward two months when Mary visited Philadelphia to speak on Crowdfunding at LES's Annual Meeting when I had the good fortune to meet up with her for a pre-conference dinner.

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Meet Char, Our Copy Czar

Char sent me an email one day with some incredible website links to share on social media with a follow up statement: "Now that I've done some solid IP Internet fodder researching, I thought I'd take a crack at a blog post..." And that was that. No questions asked, she just wrote a blog post titled "Four Startup Must-Haves That Relate to IP" - of which you must read, because it is a GREAT post! So I thought it would be appropriate to next introduce to you Char, Traklight's Copy Czar...


What I learned about IP before I started at Traklight?

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Bench Strength

We recently had a discussion in an attempt to clarify when a startup transitions to becoming a young company. Our amazing Evangelist Michael Witham did some research and found no cut and dried definition. Based on my day yesterday, I believe it is when you have something I would call “bench strength.”

Trace back to Monday morning. I was on a call with a potential business partner when I found out my red-eye to Boston was cancelled. So much for my planned schedule; I had a full day of meetings in Phoenix, a full day of meetings in Boston, and a flight sandwiched in the middle.

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