While the calendar is packed full of useless holidays like “Peanut Butter Lovers Day” (seriously- it’s March 1st), I wanted to make sure the day celebrating World Intellectual Property stands apart. True that when someone talks about intellectual property (IP) most people hear the voice of Charlie Brown‘s school teacher,‘Wah wah woh wah wah.” Or they think to themselves, ‘It’s legalese,’ ‘it’s boring‘ or ‘I don’t understand it.’ So, it begs the question, why would we want to celebrate it?
Well, it turns out IP is not only important but it really is interesting. There is strategy, methodology and incentivizing that makes each individuals’ IP story unique. It’s the management of these innovations and creative works that allow for individuals and companies to financially benefit from their ideas, investments in research and encourages ‘out-of-the-box’ thinking. AKA: How to make money from their ideas. This means IP is one piece of an important puzzle incentivizing people to create or to be creative and innovate. Without it we wouldn’t have most (if not all) of the luxuries we enjoy today like Starbucks Blonde Roast, Facebook addictions or, our office favorite, Spanks.